RED DOT Award for SCHROTH Racing and the SHR FLEX
The SHR FLEX has won the prestigious Red Dot Design Award for Product Design. The Red Dot Design Competition is the biggest and most respected international design competition. This year, more than 5,500 products from 54 countries were evaluated by 40 independent design industry professionals from around the world.
“On behalf of SCHROTH Racing and the entire SCHROTH Safety Products organization, I would like to say how proud we are to receive the most internationally recognized and prestigious honor in the field of product design,” said Tom Myers, Head of SCHROTH Racing's Motorsport Programs. “The Red Dot award is recognition of the high level of design, product innovation and quality we put into our products.”
The award winning SHR FLEX is the result of 3 years of research and development. The SHR FLEX is a Frontal Head Restraint (FHR) safety system for racecar drivers. Its breakthrough dynamic design architecture fuses patent-pending innovations into an ergonomic, easy-to-use, system that provides racers uncompromised protection from severe or fatal upper neck injuries in high-impact crashes and unprecedented comfort and fit during normal driving.
Tom added , “The SHR FLEX’s patent-pending hinged collar and body contouring foundation makes it a compact system that delivers the biomechanical performance demanded to protect racers in high-impact crashes while providing unprecedented levels of comfort and fit during normal racing.” He continued, “The Red Dot Product Design Award perfectly reflects our company’s ‘Safety through Technology’ values.”
Winning the Red Dot Design Award also reflects the excellent team spirit that we enjoyed throughout the entire development project among the multi-national team members, without which this kind of success would not have been possible,” said Stefan Meier-Arndt, Head of Engineering at SCHROTH Safety Products GmbH.
The SHR FLEX has been a sales success since its launch and won numerous international awards. It is designed and positioned to be attractive to racers who have previously shunned the earlier generation products in its segment due to cost, comfort and fit issues. The SHR FLEX meets the international biomechanical performance specification “SFI 38.1 Head and Neck Restraint Systems.” It is available through a network of dealers in North America managed by HMS Motorsports, North Carolina, as exclusive importer. In other markets, it is available directly from its designer and manufacturer SCHROTH Safety Products GmbH and retail outlets.
About SCHROTH Safety Products GmbH: SCHROTH Safety Products GmbH has over 70 years of experience of developing and manufacturing restraint technology for motorsport, high-end automotive, aircraft and ground vehicle applications, offering the most advanced and innovative restraint solutions available today.
Tom Myers, SCHROTH Safety Products GmbH, Head of Motorsport & Ground Vehicle Programs
Tel: +49 2932 9742 148
About the Red Dot Product Design Award:
With its origins dating back until 1955, the award, organized by Design Zentrum Nordrhein Westfalen is one of the best-respected design competitions in the world. The sought-after award, the “Red Dot”, is the revered international seal of outstanding design quality.